The Boundary Waters holds a special place in our hearts. It is one of the few places in the world that feels both wild and welcoming, and that represents what can happen when humans come together to do the right thing. The Boundary Waters gives you a sense of what wild ecosystems can become if we conserve and protect them so that they continue to live, breath and thrive. Equally, the BWCA is where Rusty and I went after we got married, and where we first starting seriously contemplating starting Willa's! It's where Elena and Bart have had some of their best memories. There is no therapy like the feeling you get being outside in the wilderness.
Clean water is one of the most basic of human rights and yet, it has become one of the resources that is most at stake, with enormous implications for our health, soil health, and the health of every ecosystem on the planet. In an era where droughts and water quality issues are abundant, the Boundary Waters are truly one of our nation's most valuable resources.
We are honored to be able to support a cause that means so much to us, our home state of Minnesota, and future protection of wild spaces and clean water. On top of that, water is the first ingredient in Willa's Oat Milk recipe. With all of that said, we as a team are incredibly proud to be able to support Save the BWCA this holiday season.